Tag Archives: Apple

Apple iOS 7 Promo Video

11 Jun

Beautiful new interface and user experience.

More screenshots and information here.

Learning from “5 Design Challenges That Could Derail Apple’s iWatch”

20 Feb


Based on “5 Design Challenges That Could Derail Apple’s iWatch

Though Apple is presented many challenges when developing their iWatch, this article helps represent the company’s thoughts process and strategy for developing a new, groundbreaking product. Here are some of the takeaways that I hope to apply to my own process and feedback on their challenges (challenges in bold):

The Importance of Phatic Cues … and Sociology

  • Their development is based off of real people and research – not hypothetical situations or guesses. This forward thinking (I’m only calling it forward thinking because so many companies still do not do it – though it should be mandatory since it’s common sense), mixed with innovation (which I’ll get to later) is why Apple has been so successful in the past. Their user-tested interfaces and experiences are among the simplest to use in technology and this has correlated to the ultimate goal: selling the product and making money.
  • They heavily factor intangibles – phatic cues weigh heavy and unmeasurables, such as coolness, weigh heavy in their strategy. The “cool” and “exclusive” factors are so prevalent in their products are something that make Apple stand out and increase and brand loyalty and recognition. Though not all of these cues can be initially measured or documented in their research, their often anticipated because Apple knows their market so well.

Naturalistic Interface Needs To Crush The App Barrier

  • Apple has set the bar so high with their other products that this one has to be unique and even more progressive. Users have come to expect so much with each upgrade or new product and this is no exception.
  • How do you design for a small, active touch screen? – It’s one thing to to design an UX and UI for a mobile phone or tablet, but how do they enhance functionality and add new features while being constrained to something that be small enough to fit on a wrist and not seem clunky?

Breaking Out Of The Phone Paradigm May Be A Technical Problem

  • “It should be more than just a phone. It has to have something which makes it a device in its own right.” – How is the iWatch positioned so that it can interact with an iPhone but still maintain its own individuality? I’m curious to see how Apple pairs (and unpairs) the two products. If nothing else I’m assuming it will revolutionize and set a standard for product branding. Or else the product will fail.

The iWatch’s Personality

  • To emphasize the previous point, how does Apple establish the iWatch’s unique personality?

The True Challenge Of Ubiquity

  • Part of the iPhone’s initial appeal and demand was that there were only X number released – it was hard to get one and if you had one then you were “hip” or “cool”. This, paired with nearly limitless functionality and daily applicability, created a sense of must-have for consumers and heavily contributed to the devices current ubiquity. The iPod revolutionized music listening – its easy-to-use interface, flexibility (you can have different sizes with different functionality for different prices) and seemless compatibility with iTunes made this product a must have. What will drive the iWatch to this level of ubiquity?

“Culturally, a watch is very tricky. No one carries a watch for functionality.” – how will Apple change this mindset? Only time will tell (no pun intended).