4 Lessons From the Web’s Most Ruthlessly Addictive Site

19 Feb


From “4 Lessons From the Web’s Most Ruthlessly Addictive Websites

 First of all I’d like to say that I’d never been to The Mail Online before reading this article, but apparently the site outperforms the NY Times and other popular online news outlets. It generated almost $40 million last year, an increase of 500% since 2008, which speaks volume as to adoption and usability. The “newspaper” is strictly digital, includes zero advertisements and jams as much unique content onto the front page as possible.

It’s interesting that this site, though disregarding traditional online news site standards, generates so much traffic. But one of the unique features of the site is that it produces hundreds of unique articles everyday. It also anchors news on the right sidebar to draw users in and flow from one article to another (like a wiki) and focuses on women because female visitors drive more traffic than men.

All in all, this organized overload of content creates a user-friendly web experience and proves that content is truly king.


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